The London Marathon finisher tee shirt is a source of pride for the tens of thousands of runners who strive to cross the finish line of this iconic race each year. In an open call within the design department to come up with ideas, my ‘Got it licked…’ concept, with it’s inverted Shard cone and Big Ben flake was chosen. It was great to see people proudly showing friends and family their finisher tee-shirts at the end of the race and all over social media in the days that followed.
