Level is a new sparkling ACV health drink soon to be launched that aims to curb post meal glucose spikes and help avoid that darned carbohydrate crash and burn.
Working with a client who did not have a particular direction in mind I developed a number of options and after discussing their pros and cons, with a few round of amends we developed the levelling out wave solution combining with a bold and characterful word-mark.
Developing the can design was a similar process of creating a number of ideas and working through different iterations to get a result that the client and his team were a big fan of.
