Whiteshill Playgroup is an established childcare setting in Stroud who were looking to rebrand in a more positive and fun direction after a recent change in leadership and staffing.
The brief was fairly open—play leader Anna has a background in design and was keen to avoid the standard childcare clichés both in style and concept. It needed to be friendly but professional and trustworthy.
Together we conceived of the idea of chicks in a nest and from this starting point I refined a number of options into a friendly illustrative logo with accompanying chicks. I chose to pair this with National 2 from Kris Sowersby’s Klim type foundry—originally custom designed to be a bank’s corporate font, I have always admired it’s perfect balance of professionalism and humanity.
The brief was fairly open—play leader Anna has a background in design and was keen to avoid the standard childcare clichés both in style and concept. It needed to be friendly but professional and trustworthy.
Together we conceived of the idea of chicks in a nest and from this starting point I refined a number of options into a friendly illustrative logo with accompanying chicks. I chose to pair this with National 2 from Kris Sowersby’s Klim type foundry—originally custom designed to be a bank’s corporate font, I have always admired it’s perfect balance of professionalism and humanity.
